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  • Writer's pictureSnapTales Photography

How photography can help boost your online business?




Introduction :


Product photography is a critical component of any online business. With more and more consumers shopping online, high-quality product photography can help set your products apart from the competition and drive sales. Here are a few ways product photography can help boost your online business.


Increases Sales :


Good product photography has been shown to increase sales, as customers are more likely to purchase a product they can clearly see and understand."

  • A study by Visual Commerce found that 63% of consumers are more likely to purchase a product online if it has high-quality images.

  • According to a survey by Etsy, products with multiple high-quality images receive up to 2.9 times more views than those with just one image

  • Another study by 3dcart found that online stores with high-quality product images see an average 30% increase in sales compared to those with lower-quality images.

  • A report by Shopify found that products with 360-degree view images have a 41% higher chance of being purchased compared to those without.

  • In a survey by Contentology, 89% of consumers said that product images are important in making a purchase decision.



Increase product visibility :


Product photography is essential for online marketplaces and e-commerce websites. A professional product image can help your products stand out in a crowded market, increasing the chances that customers will click through to learn more about your products.


Improve product descriptions :


With high-quality product photography, you can provide customers with detailed information about your products, making it easier for them to make an informed purchase decision. Product descriptions that include multiple images and 360-degree views can also help reduce customer queries and increase customer confidence in your brand.


Enhance the customer experience :


A visually appealing product page can help keep customers engaged and on your site for longer. High-quality product photography can also help establish your brand as professional and trustworthy, building customer loyalty and trust over time.



Conclusion :


These statistics demonstrate the significant impact that high-quality product photography can have on driving sales and growing an online business. By investing in professional product photography, businesses can provide customers with the clear, detailed images they need to make informed purchase decisions, helping to increase sales and drive business success.

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